We aspire to be the global steel industry benchmark for world’s most reliable and innovative steel manufacturer, service and solution provider in the steel industry.
To maximize value for our worldwide client base by supply high quality steel products, providing related services and solutions while utilizing innovative technologies and a team of motivated employees, focused on continuous improvement, highest business standards, work ethics and corporate citizenship
Our Strategic Vision
Moving up the Steel Value Chain
Diversifying the Product Base
One of DANA’s core competitive advantages is the depth of its management team who have over 20 years of industry experience. Most of the senior management has been with the firm since founding and have accumulated significant expertise in the industry. Management is committed to effectively recruiting, training and retaining talented personnel to ensure The Company’s strategic vision is executed throughout the organization.
About The Founder
Dr. Birbal Singh Dana
The owner, Chairman and Managing Director of the company, Honorable Dr. Birbal Singh Dana is a General Surgeon by profession and has served in the University Hospital of Libya for a considerable period of 15 years with a great success. He started his surgical career as a resident surgeon and progressed to the designation of The Head of Department (Surgery) in the University Hospital of Libya. He has got the recognition as a distinguished and qualified general surgeon. After twenty years of successful surgical practice he ventured into the field of Entrepreneurship in the year 1991 with the sound principles of honesty, hard work and patience.
Since then he has never looked back. Dr. B.S. Dana had a vision and acumen to be an entrepreneur and therefore he left his profession to enter a more challenging field of business.
Dr. Birbal Singh Dana shifted to Dubai way back in 1991 and established DANA Groups of Companies with the area of operation spread over vast range of products and services both within and outside U.A.E. DANA group has prospered and progressed to the present stage with future commitments and dreams. Today DANA group are a family of over 200 professional, committed, hard working members. In the Financial Year 2004-05 DANA Group had an annual turnover of US$ 50 M. The group has Corporate Office and Showrooms in Dubai, Trading Companies in India and Dubai, Associate Offices in Libya, Iraq, West-Africa and South-Africa, and Manufacturing Units in Dubai and India backed by highly experienced R & D personnel. The group’s maiden company is into the business of General Trading catering to an enormous variety of goods to and from distant parts of the world.
Since its inception the group’s endeavor has always been to do their best in catering the needs of their valued customers with their high quality products and services, of course at reasonable rates. Sharing and practicing this principle are their corporate office, manufacturing unit and showrooms in Dubai, trading companies and manufacturing facilities in India and associate offices in Libya, Iraq, West Africa and South Africa. The company management preaches Japanese Style of Management where ideas pass on from shop floor level right up to the top management’s desk.