Brand identity refers to how you want your real and potential customers to look at your brand; an identity to set your brand apart from the others. It is about what the perception of your brand is going to be in the minds of the people.
We at Walnut Folks conduct an intensive study of the key areas of your brand. For example, the industry, products and services offered, target demographic, the ideals you value and also, your competitors. On the basis of the results derived from this study we come to various important conclusions that would affect the decision making when it comes to creating your brand identity, some of them being the logo of the brand, the tagline, tone of communication, typeface for the written content, prominent colors used for the fontface and the logo.
Zeroing in on a particular color that would stand for your brand is an important decision. Different colors have different vibes and we just cannot underestimate the major role colors have to play when it comes to creating a brand identity. The color could be incorporated in the brand logo, the brand name, on the website or even the packaging of the product.
It is not uncommon for human beings to judge someone on the basis of their handwriting. In fact, graphology deals with studying the handwriting of a person to draw various conclusions about one’s personality. Hence, one cannot deny the fact that the fonts you choose for your brand matter a lot. We realize the importance of the same and hence after an extensive study of your brand – the product you wish to sell, the message you wish to communicate and the values you cherish – we choose the right fonts and colors for your brand name and other content, for they have a lot to say about the product.
A brand logo, if designed and used properly, can be a silent salesman for your product. We design the best, exhaustive and the most versatile logo that resonates with the ideals of your brand, leaving no stone unturned in making sure that ‘Who?’ is never a question your brand comes across.
Brand identity is the message that customers receive from your product. The most interesting thing about brand identity is that all the elements that go into the creation of an identity convey some message or the other without using a single word. Be it the packaging, the colour and font on the label and in the logos, every element speaks volumes about your brand.