Our experience says that SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason for this is because SEO is an inbound marketing strategy; it allows you to market to people when they are looking for the products and services your business provides. Your customers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not consciously realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.” At Walnut Folks we believe that successful SEO campaigns begin with Keyword research. And the keyword research tools that we use help us identify the keywords and phrases that people search online to discover your business.